ChatGPT Images 2.0 Is Here. I Tested Everything.

Apr 22, 202632 minTranscript available

Show notes

In this solo episode, I walk through ChatGPT Images 2.0 and show exactly how to use it to build creative assets that move a business forward, from brand visual directions to UI mockups to apparel mockups and editorial illustrations. I share the AI tool that surprised me this week (Noscroll), hand over a startup idea I want someone to steal (a learn-to-draw app with AI feedback on every sketch), and give you a five-step framework for finding and building a vertical AI business. I end with a Ralph Waldo Emerson quote that fired me up and a reminder to go conquer the day. Timestamps 00:00 - Intro 01:21 - What's New in ChatGPT Images 2.0 03:14 - Best Use Cases for Images 2.0 15:15 - Top Tips for Asset Generation 17:10 - Tool of the Week: Noscroll 20:17 - Startup Idea: Learn-to-Draw App with AI Feedback 24:58 - Framework: How to Find a Vertical AI Business to Build 29:45 - Closing Thoughts and Emerson Quote Key Points ChatGPT Images 2.0 delivers 2K resolution, eight images per prompt, thinking mode with web search, and dramatically better text rendering across languages. Specificity is the whole game with 2.0: dialed-in aesthetic, camera, lighting, palette, subjects, and output dimensions separate cinematic results from stock-looking ones. Every business has four creative bottlenecks: marketing content, internal decks and training, visual explanation, and testing before building. No Scroll is a glimpse into the future of AI agents: small, focused products that read the internet for you and text only what matters. Vertical AI beats horizontal AI for reaching seven and eight figures in ARR because niche workflows plus proprietary data equal defensibility. The Emerson mindset: own the day, finish it, forget the blunders, and begin tomorrow serenely. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

Transcript

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It's a big day because ChatGPT Images 2.0 just came out and we're going to take it first then we're going to actually see which use cases you can use to make money from it and actually help you build your business. I'm going to go through a bunch of use cases by the end of this episode you're going to be just feeling comfortable and knowing how to how to work with this thing. But that's not all. We're not just going to go through ChatGPT Images 2.0 in this episode. I'm also going to give you a startup idea that I think someone please please deal. I'm also going to give you an AI tool that I think is really really interesting that I wish more people were talking about and I think you're going to really like it. And we're going to talk about a framework that people can use to come up with vertical AI agent startup ideas to make money. It's one of the just spaces I think are just ripe for opportunity so I'm going to give away a framework for that. So we got all that covered in this episode so it's going to get your creative juices flowing. But first let's start with ChatGPT Images 2.0. So what are the three things that the old one couldn't do? Like what's actually changed here? Well the first thing is it's going to be able to go to 2K resolution. You can get to three one aspect ratios and it's spitting out eight images per prompt. So that's a big deal. It feels more powerful. The second thing and I know a lot of people are going to be happy to hear this. It's rendering dense and tiny multi-language text correctly. So one of the biggest problems with not just images, ChatGPT Images as a product but really a lot of the creative LLMs is getting text wrong. Now Images 2.0 in my testing I will say hasn't been right 100% of the time. So you know I won't say it's perfect but I will say it's noticeably better than the last version. Also the ability to you know have multi-languages there. Japanese, Korean, Chinese, Hindi. I'm sure a lot of people are going to be happy about that. And it's also like the type of creative that you can use 2.04. It's just a lot more vast. So now you can use it for things like UI. Whereas like the you know before I really wouldn't use it for UI. I wouldn't use it even infographics it. Like it wasn't that good packaging. Like it's actually pretty good at packaging posters stuff like that. And the third thing and for me this is you know probably the most interesting is it has what's called thinking mode. So basically when you prompt images 2.0 it's not just going to look at your prompt and then just spit something out. It's going to look at your prompt but also search the web do some fact checking and generate up to eight related images that stay consistent with one one another. So kind of obvious and hindsight that it should it should actually crawl the web but happy it it finally it's finally in there. Thank you Sam Altman. So let's actually go through some prompts that I did that I think people should steal. I can include some of them in the description. Let me know. So the first is my buddy Sahel Bloom has a skincare line called Wild Roman. So I basically was like create a visual style reference for Wild Roman a modern skincare brand for men 25 to 40. So I basically give it the aesthetic. I give it the film camera. So I said it's a context to to to film camera. I give it the you know the lighting vibes right shop between three to five p.m. golden hour. I give it the color palette warm greens some bleach terracotta. I give it the mood you know Mediterranean lifestyle. And then of course I give it the subjects like who's actually going to be in the photos real humans natural posture slight imperfection important to include slight imperfections because otherwise you get stock photos. So that's something I learned over time. So I asked it to generate eight example images a product shot a lifestyle shot a handshot a detailed texture shot an environmental shot a lifestyle portrait a packaging flat lay an ingredient story shot and images 2.0 just cooked like does that look does that look AI to you does that look AI to you these look like real photos that product looks like something that people would buy. And you know I just think that this it's a it's really good at this. But you do need to have the aesthetic dial then you have to be very specific with 2.0 like really really specific it you know if it does if you're not specific what I'm finding is you're get you get like really stock looking images you'll see some of that in some of the other examples I'll give and then you're just going to quit. So highly recommend you copy this you can also use chat GBT to help you just you know maybe you're maybe you don't know the difference between a context to T film camera 35 millimeter 35 millimeter 40 millimeter I didn't so I use chat GBT to help me figure this out. So yeah this is this is a good opportunity to create like brand books packaging even you could you know there's a startup idea right there like selling this as a service to companies I think a lot of people would pay for it. The another prompt I did this was to try to basically get um photos that I can basically use to then plug into cdance 2.0 to create ads and commercials. So one one of the things that you're going to need if you're going to create you know if you see in these AI videos these commercials that are incredible and I've done tutorials around how to create them with my friend PJs one of the things you need is a visual direction. So I said I'm developing a super bowl style ad 30 second ad for Shopify and I have this whole storyline where an employee hates his boss and he creates like a football merch line and you know it's he basically sells it on Shopify and then he ends up quitting his job full time and I basically said generate eight different visual directions for the same story Wes Anderson apple shot on iPhone Nike just do it and you can see that some of these are good and you'll see some of them are not good so like the Wes Anderson like this is Wes Anderson vibe like as a reference images as a set of references images that you'd actually create and put into a cdance to this is really good although what I don't like about this is this looks like Jason Schwartzman so if you listen or sorry if you watch Wes Anderson films you know this just looks like an image of Wes and of Jason Schwartzman who plays in a lot of his films so it's just a little too close right but you know the vibe is definitely correct this looks a lot like Bill Murray again a little too much but I think they did a really good a really good vibe vibe check on that the apple shot on iPhone like looks like stock photos the Nike just do it I think it looks really good come on does that look like AI that does not look like AI to me and I think like the jacket is on point the jeans are on point these two don't look like Nike just do it to me but I think this one is really good cinematic images 2.0 is extremely good at cinematic use that word a lot this is not good this is really good so you know two on three in cinematic so I highly recommend you use you cinematic here the other ones not so good not so good not bad here not bad not bad crazy I don't like that and then modern minimalist this and this this is okay this is good that one so one on three one on three here so like some hits some misses here I think for me the best one was Wes Anderson the Nike just do it anything cinematic is gonna work so the lesson for me on this one was like you you can't just say I want generate a visual just direction Wes Anderson like it needs to be way more in depth for example the first example I gave I was a lot more in depth around giving constraints around some of these references please please do that I want to give a couple more examples UI let's see how it is with UI so I said hey generate a UI mock up for a new feature an idea browser and then I said go look at the app at idea browser.com because you can you can tell it to go and do things and I give it a feature I say I want a new leaderboard with the biggest idea junkies because it's a website for people into startup ideas and a way for people to meet co-founders I give it a visual style I say research the style again because it can go ahead and do that I say I want to clean a fresh fresh a hint of color and modern salsa and then I ask it to give her four variations of the same screen important to note when doing UI and images 2.0 you you're gonna want to include your outputs you're gonna want to say I want to in for you know this resolution I want native Mac OS window chrome I want realistic data in every cell is really important to because I noticed that if you don't you're just gonna get like bad data so overall it did it did exactly what I asked it did the can ban it's you know pretty modern and clean like I asked it it did the crop it put it in chrome is it the most beautiful thing no but I didn't ask it to make it the most beautiful thing and this was just a one shot and to prove my point that you do need to figure out you do need to give it the outputs very specifically I basically said hey I want this feature as a mobile app and it like made this like super long mobile app obviously this is not typical iOS dimensions so you'd have to say I just did that as a test to see is it going to give me typical iOS it did not so again you want to do long long long long prompts for images 2.0 that's just the way you're going to get the most out of it um a couple more quick ones and then we're going to move on to uh startup ideas and stuff like that um it's really good at apparel like really good so I I basically said like give it a photo risk photo realistic product photography of a new apparel item I'm launching called fourth wave and I gave it you know I said generate six shots and like this looks great so you know if you're building something and you want a merch line and you don't want to actually create the merch you want to see if people would buy it before you sell it do you think you know use something like images 2.0 because it looks I think it looks quite good um last thing I'll say is it's gotten a lot better at uh just uh illustrations so the illustrations before 2.0 they all look the same but you know I I tested creating editorial illustration in the style of New York Times op-ed flat vector limited three color palette um by the way this I I used Chatchie B to help me create that I basically started off and saying I want something in New York Times op op-ed section and it gave me the language to use um so look at that you know it's it's helpful and like how is this helpful from a business perspective like if I'm doing proposals and I wanted to look really good I'm going to use images you know images 2.0 if I'm doing a one-pager if I'm doing a powerpoint presentation things like that and I want to spruce it up with illustrations um now that you can also output eight of them super super helpful so uh I want to just remind people before we we move on from 2.0 that every business has four creative bottlenecks one is making new marketing content two is making internal content like decks docs and trainings so that's kind of like what we're talking about a little bit uh with the illustrations sprucing those up third is explaining things visually if you can do that you're you're gonna get more customers you're gonna you're you're just increasing the odds of success and for us testing before building like we talked about with um you know UI creating UI before building it or uh creating a merch line before um actually printing the merch and spending money on it so use 2.0 to help you figure out these things that being said and I have no affiliation to this company I think that glyph which is basically like a creative lm super agent um is really really good and worth using too so this is my like go to like for example I create my uh my own uh youtube thumbnails and I use this to come up my own uh youtube thumbnails and it just helps I find get you know really good outcomes so uh like I said no affiliation but um I'm you know gonna be using glyph I'm gonna be using images 2.0 I use nano banana pro so it's just I use all of these um and uh to be honest I haven't I've obviously tried images many times but I've never been able to make it into my cocktail of or my Swiss army knife of nano banana and glyph and stuff like that and it's now it's now in the rotation I'm gonna I'm gonna use it um is it better than glyph is it better than nano banana pro tbd tbd but it's certainly it's certainly exceeded my expectations so far so that's that's my quick review slash uh news item of you know chat gbt ms 2.0 is here oh actually and before I go before I uh move on I just want to just say whether you use images 2.0 or use any creative any creative lm like a glyph or nano banana pro for any asset you're gonna nail you're going to need to nail these five things context so what is the asset for is if for a landing page is if for an app store is for a deck you saw how important it was when I actually put in images 2.0 the output for you know I needed to be in this size it's just they're they need they need it if you don't have that if you don't say that I need a youtube thumbnail this size it just likely you know isn't gonna isn't gonna work 2 style references name companies whose visuals uh you want to look like so you know you saw that in some of my problems like stripe linear or sell like companies you look up to um and then use chat gbt or cloud or whatever to help you create those prompts to because you might just be like I wanted to look like linear but you you don't have the vocabulary for what that actually means unless you're a designer or if you're trying to do a photo shoot for example like we did with the wild roman thing um you you might not know a lot about cameras or you might not know a lot about lighting so ask the lm to help you figure out what those things are palette number three specific hex codes work um so using hex codes is really important for obviously copy you're gonna want real plausible text you don't want to create lorem ipsom when you're when you're creating uh your outputs and and finally five aspect ratios and resolutions important so it drops into production without any rework so there you have it images 2.0 um so the the second thing so that's that's images 2.0 now we're switching gears now i want to talk to you about a tweet i saw that put me into this new tool that i never heard of that i just started using i saw this tweet um from Blake robins he has uh no scroll is one of the most magical experiences i've had magical AI no scroll is one of the most magical AI experiences i've had in a while it opened my eyes to how AI agents might actually show up in daily life not as one giant assistant but as small focused products that do one thing insanely well so i never heard of this product um no scroll but um basically if you go to their website no affiliation no scroll monitored is the situation so you don't have to you set the agenda and never stops reading um and says here your beats your briefing it's like having the smartest person you know read everything you care about online 24 7 and text only you what matters and if you click text your agent you scan it with your phone and you add it to your iPhone and you have a conversation with it now i'm not going to blow it for you but i used this product for five minutes and i was blown away with how good it what it was um and that was just five minutes so i'm i'm just starting to get to to to use it i only used for five minutes but it was it did feel like an aha moment it did feel like uh this is how we're going to be using a lot of assistance going forward how we're going to be using on AI agents going forward and i'll give you an example like in the onboarding i don't know if you can see this uh i added no scroll to my contact list i said hey no scroll um and it basically said Greg Eisnerger the CEO of lay check out the guy who turned fine startup ideas on reddit into a whole empire and then it research and set a new i had a hundred and fifty eight thousand users letter subscribers a podcast that probably has more episodes than most people have business ideas and then in new that i signed up with email it says signing up via email instead of ex though the man with 237 000 LinkedIn followers is going stealth mode on me with a uh with a winky face what brings you to no scroll and then i say hi and then it did a reaction to my aha now this felt like i was talking to a person so whether no scrolls a big company or not in the future or makes it a part of your workflow it is a glimpse into of the future of how you're going to interact with these products so i think it's just worth it for that um and i was you know i was happy that uh Blake had posted that because i'd never heard of it so that's that's the tool of the week the uh it's called no scroll and i think it's for it is free to uh to to download okay the startup idea of the week um is one that i saw on idea browser and i would really like for people to steal so it's uh you know the title says here learn to draw app with AI feedback on every sketch art education is built for people who are already drawing long courses youtube tutorials who assume contacts the hobbyist who wants to improve um and it gives this idea of mark day a daily drawing trainer that builds skill through short structured lessons each one takes under 10 minutes and can and can can connects directly to the last jester work builds into shading shading builds into form AI feedback on uploaded sketches catches the specific mistakes as a tutorial never pauses to address a proportion in issue in the left shoulder a shading gradient that flattens instead of rounds the habit is the product 10 minutes three sessions a week and every uploaded sketch feed feeds a model that learns where beginners break down so basically it's this mobile app charging five dollars a month or fifty dollars a year that help people learn to draw and i think in this AI age more and more people are going to want to do art and get and and it's not fun if you're you know not improving or getting good at it so i think that this is a a big model a big uh a big opportunity i screen shot at this idea browser uh idea and i put it into claw design literally i just said give me three directions based on this idea in wire frames and i want to go through this really quickly because i think that this is first of all beautifully done claw design absolutely cooked with the three directions and my favorite thing uh to do with claw design right now is using it for wire frames so it came up with three ideas i i think someone should steal um i think there are three all three of them are really good daily habit look at this mobile app so basically home goes until less and goes into sketch goes into AI feedback look at this um you know you can see like straight lines eclipse you know okay now you're doing curved lines and you can go and actually do it um low you know it shows the strengths and concerns like it says strengths low friction feels casual um and then it's a there's like open questions like this is incredible like do we allow finger or stylus only should there be a streak freeze or sick day logic like this this is really cool do a lingo be real energy i think this would work and actually crush it then it goes in designs even though that the original idea from idea browser was a mobile app it goes and says you know what we're actually going to go and create which looks like a website or an ipad um an ipad app so unclear but um i think that this also looks really cool right um and this is this yeah it's the desktop app so side by side for power users so it says here it's a big canvas persistent AI critique rail curriculum is in the sidebar sidebar and the vibe is like more of a figma pro create tool serious i don't think i'm personally i think it's easier to create the daily habit app and it would do well but i actually think that this would also do well just i wouldn't start start with this um and then there's the ritual journal so the ritual journal is like opens like a sketchbook so at the left you'll see today's concept and at the right you'll see a blank page plus a gentle critique so this is more of like a mole skin kindle meditation app quiet thing um where the core loop is you know an open book you open book read concept you sketch on it and then the AI there's a margin notes and closed book so more of like a book vibe really cool really really forward thinking um like i honestly wouldn't have thought of this and really interesting but uh my favorite really is i would say the daily habit followed by a studio combat canvas followed by the ritual someone please deal this idea and then shout out to claw design for for cooking so so so darn much on this um let's talk framework so the framework of the week is how do you find a vertical AI business to build so first of all um of course it's cool to build something like no scroll like a horizontal app that a billion people could use but you know if you're want to build a business that has the highest likelihood of a million dollars five million ten million ARR my thinking is a vertical AI business uh you have a more likelihood of success so what's a framework for coming up with an idea in vertical AI by the way when i mean vertical AI i just mean that it's an AI software business that focuses on a specific niche of vertical and a specific workflow so how do you actually go and find these ideas besides going on things like ideabrowser.com is you're going to want to find a boring pain pain point now you you might be able to find a boring pain point in your job or through a friend um or through an ideabrowser.com uh trends and stuff like uh feature and stuff like that but you're going to want to figure out what that boring pain point is you're going to want to map out that entire workflow you can use clawed chaff gbt to actually map that out or if you know how you know you know that workflow in and out maybe that's a business that you're in you've been working in for five years ten years even more uh if you know it like that's your unfair advantage so you know map it out and like when i say map it out i mean literally draw it out um or use clawed design to draw it out for you then you want to do the job step three is to do the job as a service so what do i mean by that say you've been working in SEO for ten years um you've mapped out the workflow you might want to actually you know do the you let's say you worked in in SEO but you weren't actually doing the SEO you might actually want to do it you know maybe you worked in operations maybe worked in finance maybe you worked in who knows but the point is you want to actually do it so you can document step four the edge cases and failures um once you you've done that you've got the workflow you understand the the well you're you first and foremost you understand the pain point you've got the workflow you know how to do the job uh as a service um and and and and a corollary of that is you know how to get customers now into that into that job so that might mean you've created you know an ex account and you're creating content or you know you now understand it up the price point that people want or just by actually doing and creating the business you're gonna and doing it manually you're going to understand it way better than you did before and uh the the fifth step is actually adding vertical agents to replace the steps so that's when you actually create an agent as a service business agent uh as a as a software business so um you know the mistake a lot of people make is they're like I want to go and automate SEO therefore I'm gonna start by just creating an SEO I'm gonna build an SEO agent but you know there's so much you're missing right um so you can use your clients basically like say you have an SEO agent you can use your clients um as you know your first customer is as an agent business um so you know that's why I I think that it's important to you know start by doing the boring pain point might be the workflow doing the job and then document the edge cases and failures because you're gonna learn like maybe it's not you're doing SEO for everyone maybe you're doing SEO for FinTech only right so you add vertical agents to replace the steps um you leverage for proprietary data like maybe you're now now you have proprietary data because say you have clients in the FinTech space so now you know that particular vertical really well then you iterate and you expand until the agent owns the workflow so maybe you started with just one small part about SEO and you expand beyond there so this is just something to get your creative juices flowing around you know building AI vertical businesses how to think about it how to do it with the least amount of risk even if you have a job um this is something that you can just get started with hope that was helpful um there's one last thing I want to end with and this is a quote that someone had actually sent to me um and it really did fire me out fire me up it goes he said write it on your heart that every day is the best day in the year he is rich who owns the day and no one owns the day who allows it to be invaded with fret and anxiety finish every day and be done with it you have done what you could some blunders and absurdities no dub crept in forget them as soon as you can tomorrow is a new day begin it well and serenely with too high of of a spirit to be covered with your old nonsense this new day is too dear with its hopes and invitations to waste a moment on the yesterday's I'm recording this right now at 9.30 pm it was a long day for me I had some ups and I had some downs but you know when you read something like this you know you kind of have to forget forget about the downs um and forget about the ups too even and just you know wake up tomorrow and be like I'm going to do my best and that's the way to think about every single day how you know conquering the day this is an incredible time to be you know building a business working on ideas getting what's in your head out there into the world and sharing with the world so I feel very lucky to be to be out you know to be talking to you the fact that I can record and thousands of people could you know get my ideas but I'm also I'm also just grateful that I can I and you listening could go and take your idea and put it out in the world and get people strangers to use that thing so what an incredible time we are and just a reminder when I read this by Ralph Waldo Emerson you know one of the great American people in literature it just reminded me that even though building a startup is tough and even though life in general is tough um and there's ups and downs go and conquer the day you got this I'm rooting for you and I'll always be there to share every piece of alpha to help you get your creative juices flowing and I'll see you next time