Code to Market

Code to Market

Every week, Gonto & Hank boil down the most important product, growth, and marketing learnings from what’s happening in devtools.

Language
en
Hosts
Hank Taylor, Martin Gontovnikas

Episodes(45)

  1. #45 Squandering a Billionaire's Attention
  2. #44 Super Bowl Ads, Counter Positioning, and Surfing the Wave
  3. #43 Cursor (Leerob) DevRel vs Sanity CMS Marketing
  4. #42 Hank's Email Drafts
  5. #41 Devtool Hits vs Flops: Replicate, RunLayer, and Kalshi
  6. #40 Rage Bait and Technical SDRs
  7. #39 One small Conf Combo, please
  8. #38 The Right Way to Win Attention
  9. #37 Drowning in DevRel Demand
  10. #36 ZAG HARDER while others ZIG
  11. #35 Triangle Man and the Merchants of Complexity
  12. #34 Browserbase's Growth Engines
  13. #33 Ship something you're ashamed of
  14. #32 When Giants Fight, Underdogs Get Noticed
  15. #31 Cloudflare vs Perplexity, Laracon Recap, & Old News
  16. #30 Devtools are Pivoting + Cluely Hype
  17. #29 When Big Tech Copies You
  18. #28 Three Levels of Ad Landing Pages
  19. #27 Clark, Cringe, & Counterpositioning: Retool vs Superblocks
  20. #26 PLG isn't Passive: Multi-Product Startups + AI Distribution Wars
  21. #25 Meeting Haters at React Miami
  22. #24 Hard Times for Developer Marketing
  23. #23 How to Hire Marketers Like Vercel, Auth0, & Laravel
  24. #22 Hats, Haters, & Hackathons
  25. #21 Did Laravel do a PERFECT developer marketing launch?
  26. #20 Raycast launches the future while Bybit fights for survival
  27. #19 Enablement Beats Collateral & Credit Card Gates
  28. #18 Traffic from AI Chat is Growing Faster Than We Thought
  29. #17 Stop EXPLAINING your SaaS; SHOW why it's great instead
  30. #16 Developer Marketing lacks Vision
  31. #15 Devin AI, SF Dinners, & Raycast Ad
  32. #14 The Perfect First DevRel Hire for Devtool Startups
  33. #13 Master AI + New Media in 2025 with Us
  34. #12 Is attention & amplification more important than money now?
  35. #11 Obsessing over Competitors & Blaming Marketing
  36. #10 Sell to Developers' Human Needs
  37. #9 2 fights, 1 booth, and 0 cookies
  38. #8 The Rippling Effects of a Week Launch
  39. #7 Obsessed with Service as Software
  40. #6 More Launches and Cool Dev Tools Websites
  41. #5 Next.js Conf Marketing Breakdown + Disguised DuckDB Announcement
  42. #4 Pre-PMF Ads & Design Partners Done Right
  43. #3 Boring Launches & Bad Names
  44. #2 Show-don't-tell Launches & Fighting to (not) Persuade
  45. #1 Devtool Influencer Sponsorship and WordPress Scorched Earth